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Evaluate the adverts

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Task 8: Evaluate the adverts  Learning Outcome 3 (U20): Be able to produce the planned media components M3 (U20): Explain how the created media components comply with the codes and conventions of the media sectors D2 (U20): Demonstrate how the technical and aesthetic properties of the media components meet the client brief M3: Codes: Codes are systems of sign, which create meaning. These include both technical codes and symbolic codes. An example of a code that create meaning is retro clothes and lighting used in our advert to portray another time period.  Technical Codes - This is all the ways in which equipment is used to tell the story in a media text. For example camera work or editing. Symbolic Codes - This shows what is beneath the surface of what we see. For example a characters actions can show you how they are feeling an their emotions Conventions: Conventions are the widely recognized way of ...