Unit 20 and 24

Task 2: Discuss Technology Learning Outcome 1 (U24:P2):   Understand the products that are produced within and across media industries Learning Outcome 2 (u24:M1):  Discuss how the advertising industry has utilised developments in technologies including production technologies, marketing, distribution and ways on which audiences can now access products. P2 (U24): Explain the use of converging technologies within an identified sector M1 (U24): Discuss how the industry has utilised developments in technologies Technical Convergence: Technological convergence is the tendency for different technological systems to evolve towards performing similar tasks. These can the be created to make products that can make others lives much easier. With this evolution, smartphones, typically have the power to call, text, use the internet, stream tv, entertain, use calculators, maps, calendars, weather fo...

Task 1: Research Portfolio Learning outcome 1 (U20): know how existing advertising campaign embed advertisements across a range of media products. Learning outcome 1 (U24): Understand the products that are produced within and across media industries. P1(U20): Describe an existing media advertising campaign M1 (U20): Evaluate different cross media advertising campaigns for consistency of message P1(U24): Describe the media  products for an identified industry sector Nike: 'Dream Crazier' Campaign   Image sourced from YouTube   P1: U20 Aims and objectives   The aims and objectives of this campaign and the company was to shine a light on female  athletes who have broken barriers, brought people together, as well as to inspire generations of athletes to chase after their dreams, whether they are the youth or part of the older generation, whether your religious or and finally if you have a disabil...