Unit 20 and 24

Task 4: Personnel and job roles Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry P3 (U24): Describe what skills are required for differing media industry job roles List of Job Roles: MANAGEMENT  Account Director/ Manager - Responsible for managing the agency's relations with its clients and/or accounts. Also responsible for delivering creative work that meets client's needs.  Marketing Director/Manager - Manages the marketing process of a business or product.  Traffic Manager/ Production Manager - They are the Project Managers. Responsible for coordination orderly flow and time management of the projects from the start of the process to the completion.  STRATEGY Brand Strategist - Analyses market research data and trends and uses the information to develop the plans.  Digital ...

Task 3: Success Stories Learning Outcome 1 (U24): Understand the products that are produced within and across media industries D1 (U24): Discuss how successful media concepts have been positively exploited across multiple media industries Youtube: Image from Google YouTube is a free online video sharing service that allows their users to watch videos posted by other users. It is also a platform that allows people to create their own content and then upload videos. The service was started as an independent website in 2005 and was then acquired by Google in 2006.  This service  is available to   access over all types of products, ranging from smartphones (BlackBoxes), to Tv, more specifically Smart Tv and Tv that have Google ChromeCast or Amazon FireStick, as well as tablets and computer/laptops. Image From YouTube YouTube can be accessed and used by people from all over the world, from all types of backgrounds...