Personnel and job roles

Task 4: Personnel and job roles

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry


P3 (U24): Describe what skills are required for differing media industry job roles

List of Job Roles:

MANAGEMENT 
  • Account Director/ Manager - Responsible for managing the agency's relations with its clients and/or accounts. Also responsible for delivering creative work that meets client's needs. 
  • Marketing Director/Manager - Manages the marketing process of a business or product. 
  • Traffic Manager/ Production Manager - They are the Project Managers. Responsible for coordination orderly flow and time management of the projects from the start of the process to the completion. 
STRATEGY
  • Brand Strategist - Analyses market research data and trends and uses the information to develop the plans. 
  • Digital Strategist - Manages the web and online marketing strategy brand and products. 
  • Media Planner/ Buyer - They have to work out the best Media platforms to use to advertise the brand or product. 
 CREATIVE 
  • Creative Director - Leads the people who are on the creative team such as art dircetors, designers and copywriters. They have to develop strategies for the design of the campaign. 
  • Design Director/Manager- They help oversee the Creative Director.
  • Art Director -They are responsible for the visual style of the product for example defining the magazines, newspapers and adverts. They create the overall designs.  
  • Graphic Designer/ Graphic Artist - They create the visual concepts based on the art directors designs that have been made. 
  • Illustrator/digital Illustrator - They produce 2D drawings that could be used for advertisement and other promotion materials. 
  • Image Retoucher/ Image Manipulator - They change the appearance of a photo or digital image that is suitable for the project. 
 DIGITAL MARKETING
  • UX and UI Designer- UX is responsible for the function of the product and the UI creates the look and feel of the product.
  • Web Developer - They are responsible for programming for example setting us the website. 
  • Web Designer - They are responsible for creativity of the website. 
  • Social Media Manager - Responsible for managing the social media marketing campaigns for the product. They have to attract the specific target audience for the product. 
CONTENT PRODUCTION 
  • Content Producer- They have to create and develop written and visual content such as blog posts, images or reports. 
  • Copywriter- They write the text that is used for advertising the product.
https://youtu.be/KPJco4du8yI
As blogger won't allow me to add the video here is the link above which goes to the website Animaker. On this site it shows the animation created about our job roles.  However I have inputted images below of each slide of the animation.








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