Planning the adverts

Task 6: Planning the adverts

Learning Outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief 

P2(U20): Create a plan for a cross media advertising campaign in response to a client brief.

P3(U20): Create a pre-production plan for the media components in the planned advertising campaign.

M2(U20): Justify the choice of planned components by targeted media sector.
D1(U20): Discuss the legal and ethical constraints within the planned campaign. 

For this pass task I worked with Lucy Summers, Clark Pollins and Tom Pratt

P2: Proposal

Concept/Objective:
The Concept of this campaign is to promote a new drink called PhizzWizzard. PhizzWizzard is a fizzy drink that will be sold in cans to consumers. The purpose of this campaign is to encourage the Target audience to buying the drink. The retro feel of the campaign should help to attract the consumers to want to buy this drink. Having Billboard advertisement will attract the Target Audience as they are less likely to see the advertisement of the product on social media because of the age that is being targeted. The drink is going to be strawberry laced flavoured so as a group we have to make sure we show through the marketing materials that we uses different fonts and colours that could be associated with strawberry laces. The colours used need to be associated with the product and should attract the Target Audience. The objective of the campaign is to get the Target Audience to see the advertisement for the campaign and to persuade them into buying the drink. The more drinks sold the better income we get and the more money the company gets.

Content:
The content of the video campaign is going to be having adults in an office/work place and they will be speaking and someone will be speaking about this amazing new drink that makes you feel/sound younger. Then you will hear that the people in the office sound like children. We got our ideas from the hairdo advert where they eat the hairdos and sound like kids. We are trying to attract many different Target Audiences with this campaign and as the product is a fizzy drink you would think it would be aimed at a younger Target Audience but because we want to make it 'retro' we are thinking of attracting the older generation as the characters we are going to be using are adults in a work place. 

Target Audience:
The brief states that Carter Soft Drinks requires advertising campaigns for the latest fizzy drink called Phizzwizzard. They want their products to be sold in cans and the main audience to be around 30's. The product may also be targeted at teenagers for example 13-18.

Carter soft drinks will create three different forms of advertisement which means that they will have different Target Audiences because all the advertisement doesn't suit/attract everyone. The three forms of advertisement are Billboard, Social media and video. The advertisement that is on different social media sights or youtube will be aimed at the younger Target Audience which is 13-18 year olds. To reach the main Target Audience which is in the 30's you would have to have a TV advert as adults will watch the TV or use a billboard as they would see this if they are driving around, waiting at a bus stop or even in a train station as these are being used daily. Some people aged in their 30's may use some social media platforms for example Facebook and Youtube so they would see the campaign on these sights as well as the billboards.

A billboard can easily be advertised in busy places so that many different people see the product. As the brief states that you need to target different audiences having the product advertised in busy places allows different people of different ages to view the product and to find out about it. We can sort out places where lots of different people would want toes this being advertised for example central London where lots of people go daily and it is busy their, people can easily view the campaign. You could also put it on buses or busy roads that people use daily to get to work or school or public transport.

The older Target Audience that it is aimed at is the 30 year olds this is because we wanted to create the 'retro' feel to the campaign and need an older Target Audience for this. They younger Target Audience is 13-18 year olds and this is because they are people who would be drinking fizzy drinks weekly in cans and this is best suited for them.

The Target Audience for the magazine advert will depend on the other products in the magazine. Magazines are popular for the younger generation which are aged between 13-18 year olds so you would expect that the magazine would be best suited for the older Target Audience which is the 30's. People in the younger generation would normally expect to have a magazine digitally as they all work off devices and they find it quicker and easier. 

    

Genre:
The genre of the video campaign will be humour. This is because we are trying to show that when the adults are drinking the drinks and they feel and sound a lot younger like children we are trying to show comedy from the way the adults are speaking. This would be trying to attract arrange of different people. We can create this genre in the video but also on the other advertisements we would use this to create a comical feel with appropriate colors and materials to create the other forms of advertisement. This will help to attract the Target Audience so they can connect with the video and other advertisements. We are trying to show that the product can be consumed by a range of different people.

Forms:
The form of the campaign is split into different sections for example advertising using a billboard, social media post and a video.

The first form of advertisement that as a group we are going to create is a billboard. This will be used to attract the Target Audience and will make them want to buy the product. As the Target Audience will be less likely to look at a social media post this is the best form of advertisement that the Target Audience will be looking at. The billboards will be located in busy areas for example where lots of cars drive past or pedestrians are walking so it is easily visible and people are aware that it is their. Also places that are busy are on the sides of buses so when buses drive past it is visible for the Target Audience and also in train stations because the Target Audience would use the trains on an every day basis. For the younger Target Audience they can also look at the billboards if they are at the bus stop on their way to school or in the car with their patrons driving they may see the big bold billboard with information about the drink on it and may persuade them to finding out a bit more about the product. This may attract the younger generation as it is a fizzy drink in a can which is what the younger generation of children like to drink.

The second form of advertisement that as a group was are going to create is a social media post/s. This is mainly suited for the younger Target Audience as the Older generation of people would usually look on social media. Social media is a key way of advertisement in the younger generation as it allows as many people to look at this post. These posts are also able to get shared around making sure a variety of people see the add. This is effective for the younger aged audiences as they look at social media all the time and would see the adds being posted and shared around. This is the most visible platform of advertising for a younger generation of people.

The third form of advertisement is making a video. The point of making a video is so that it can be spread around so that a variety of people see it and can see the product. In a video you can get lots of information about the product. This can be aimed at a variety of different ages but because it is on the computer it may be best suited for the younger generation. This doesn't mean that the older generation won't see this because they might see it being shared around. Another positive about making a video is that it can be shared around a lot meaning lots of different people can see the video and find out lots of information about the product and then this may influence them into buying the product.

The forth form of advertisement is a magazine advert. The reason we have chosen this advertising platform is because people of the older generation who we are targeting would read and buy magazines. Whereas the younger generation wouldn't and would instead have the information digitally as it is quicker and more efficient. People of the younger generation tend to use social media more anyway. Most people have smart phones which allows them to surf the internet to find the product and the campaign but corner shops which are not far from home will provide a magazine about the product and this is why we are trying to target the older generation as they are more likely to go out and buy the magazine whereas the younger generation would just go online to find the information about the drink.

Resources & Personnel:
In order to create the billboard, Social media post and the video we are going to need resources and personals to create this. An example is for the billboard we need some people to be graphic designers who are going to plan and edit the billboard, You need an art designer to sign and create the billboard.
plan and create the billboard that is appropriate for the product. Billboards and magazines are similar meaning that you can use the same grew and use the same ideas meaning you will save money for not ending new content or new staff. For the Social media post you need a social media manager to plan the post and make sure that the graphic designer and art designer has worked together to create something that could be posted on social media and shared around. For the social media post you are also going to be needing a media buying to help with the planning of the post. For the video you are going to need a cast and crew to shoot the video and then you will need a team to sit down afterwards and edit it before uploading it. Some job roles consist of a director, producer, actors, special effects, editors and many more that are key in order to creating a successful video advert.


Pre-production schedule:
4 week Ghantt chart from end of April to the Beginning of may.

We have created a schedule for the making of the video adverts. We have a Gantt chart to show when the tasks will be complete by in order for us to meet our deadlines. Project management schedules are essential as they show everyone in the group what needs to be done and when it needs to be done by.

Moodboard

From this mood board I am trying to show that back in the 90's/80's the types of drinks they had in cans that where fizzy where mainly Coca-cola. The colours that have been used are bright and primary colours and we can see from the mood board that the main colour in each can is Red. This is because it is a bold colour that will be eye catching for the Target Audience and draw them into buying the product. We can also see that in the advertisement the typeface is mainly sans-serif.

P3:

Story board of video:
-Group of adults on a break in their office break room
-Different adult walks into the office break room announcing that he/she has got a Fizzwizzard drink "guys guess what I've got, do you remember these from the 80s"
"Oh my God seen one of those in ages"
"that takes me bad to the good old times"
-Drinks the Fizzwizzard, which leads all the adults to a flashback from the 80s of when they were teenagers.
-flashback in colour and 80s themes, disco themed. 80s disco music, 80s like clothing.
Cast - Clark as younger boon, Lucy as younger Crader.

            











             Shot by shot list: 

        





          Location release form:

Talent release form:

Location Recee:

Prepared by	L.Summers	Date	30/04/19
Locations	H113 Board Room/ Cafe/ PSRP Room.
Photo
Address	Castlewood Rd, Barnet EN4 9GE
Food	Yes
Parking	No
Toilets	Yes
Sunlight	No
Noise	No
Safety Issues	Tables, chairs, wires, equipment falling over, lighting, plug sockets.

Risk assessment:

Location: Castlewood Rd, Barnet EN4 9GE
Date: 30/04/19

Hazard	Who?	Likelihood score	Overall risk score	Contingency plan
Knocking into Tables	Actors/crew.	2/10	2/10	Move the tables to the side of the room.
Tripping over chairs.	Actors/crew.	3/10	3/10	Move the chairs to the side of the room.
Equipment falling over.	Actors.	4/10	4/10	Make sure equipment is set up correctly using sand bags.
Tripping on Cables	Actors/crew.	4/10	4/10	Make sure cables are out of the way.
Electrocution.	Actors.	1/10	1/10	Stay away from any plug sockets.

Date 30/04/19

Signed mss

Research into conventions:

From looking at the other competitors I have a list of the different conventions that I need to take into consideration for advertising our product. The first is voiceovers; from this you can gain information that you may not be able to hear. This would target a large target audience and would be used in the video advert. The next is the type of text that is involved. This will be used in the magazine and is essential that you make sure you are using the correct text that will attract the target audience set. The next is having social media links. This will be at the bottom of the magazine as the target audience that buy the magazine will be able to use this link and then find out more information about the product. The next part would be music. This will be in the background of the video ad and you need to make sure the correct music that relates to the video is used.

The product that issuing used needs to be the main feature of the billboard, magazine and video ad. This is because this is supposed to be the main big and bold image that attracts the target audience. The logo is another convention that is needed on the billboard, magazine and video ad. This is so the target audience knows the logo and then can find more information about the product. Characters are needed in the video ad and web need to make sure we use the same aged people sports it attracts the same target audience, so we need to make sure we use people in their teens and their 30's. The slogan is also key in the Billboard, magazine and video ad so that if it is catchy then people will remember it. This is a way of attracting the target audience. Call to action is needed in the video ad as you are trying to show what the target audience are being encouraged to do which is buying the product. The way it is being demonstrated is in the video ad by finding different ways that attract the target audience in finding ways of showing the audience how good the drink is.

From above we know we need to keep the designs simple but with the correct information that the target audience need. They need to make sure that it is eye catching and is bold so that it attracts the audiences. We need to make sure in our video there are ideas of feeling 'retro' and the thought of their childhood being linked into the advert. Also having different shots and angle types in the video makes the video more eye catching and interesting for the target audience.

Within a video advert the type of angles that are used to film are very important conventions. This is because they can all create different types of meanings to each individual shot. For example a high angle can be used to show the subject from above and can have an effect of the audience being more powerful than the subject, as well as show them being less powerful and less significant. A low angle, which are shot from below the subject, will make the appear more powerful, which usually portrays the message of the subject being filmed being the more dominant character. 

Using Mise-En-Scene and the different camera movement that are included can the be used to add effects to the video advertisement in order to add more meaning and portray the message you are trying to send to the audience watching. For example panning the camera, which is when the camera scans the scene horizontally allows the audience members watching to follow the scene, specifically the subject or object in the scene. For example in the 'Dell' advert they pan the camera constantly to show the scene and the work place that they are working in, while also showing how their products are supposedly made. 

 In a video advert sound is another big convention that is used to entice and encourage the audience members watching to buy the product that the advert is trying to sell. For example diegetic sound, which is sound that is already present in within the video, such as characters speaking in a scene is used to try and sell the product to the audience members. Non- diegetic sound, is the wound that is edited into the video. This can be used to create different effects and sounds that can get a person watching to remember the video advert. For example 'Dell' used the song Lollipop by Daddy Cool as it is a catchy song that sticks into people minds. This had a extremely positive reaction and effect, because the song became associated with the advert and when ever someone though of or heard the song they would remember the 'Dell' advert.  




Research into competitors:

The first competitor could be Coca Cola. There are many reasons why Coca Cola are competitors of Phizzwizzard, the first are that the colour palette of the can is red which is the same as Phizzwizzard. Coca Cola have many different flavors for example cherry cola, mango cola and vanilla cola and Phizzwizzard also has many different flavors as well although Phizzwizzard flavors are fruitier.  The Target Audience that it mainly targeting are the younger generation and this is because they are the people that mainly buy this type of drink. Coca Cola is also sold in cans which is what Phizzwizzard is sold in as well and is a fizzy drink. Another reason why coke is a competitor is because one of their drinks they have is also a strawberry flavored Diet Coke drink.

The second competitor could be Fanta/Tango. This is a fizzy drink that can be bought in cans. The flavors of this drink are that it is fruit flavoured. Phizzwizzard is a fizzy drink that is bought in cans and also the flavors that are available are fruit flavours. The closest strawberry drink would either be a cherry tango or a fruit twist Fanta. Both have the same colour palette as Phizzwizzard. Another reason why Tango is a competitor is because of their drinks they have is also a strawberry flavored drink.

The last competitor could be Sanpellegrino. Sanpellegrino is a fruit flavored drink. It is sold and reach drink has a different colour pallet on the can, the colour represents the flavor. The drink is a fizzy drink but fruity. The drink is Targeted at the Older generation of people this is a competitor because Phizzwizzard is targeted at the older generation of people as well as the younger generation. The colour palette that is most like Phizzwizzard is the blood orange flavor but there is a strawberry flavored Sanpelegrino but it is in a different can.

Treatment:

Billboard:

• The idea for the billboard is a light and soft pink and yellow background with the logo, flavor and image of the drink itself on the billboard. The billboard is meant to be eye catching and appealing to the target audience. 
• The conventions that are going to be included are the clients slogan for the product, which is 'Cheers to the good old days'. This is so that we can give the billboard a catchy recognizable slogan that can easily be remembered by the people seeing the billboard. The billboard will also have the brand logo and the clients logo so that the people looking at the billboard will know who is selling the drink. 
• We are also planning on adding a image of a cartoon like strawberry and strawberry laces on the billboard so that it can represent the flavor of the drink to the audience. Using these images will make it easy for the audience or the people looking at the billboard easy to understand what the flavor of the drink is.

Magazine:

• The idea for the magazine is to have the background have the same colors, a light and soft pink and yellow, as the billboard so that we show continuity through out our advertisements, so that our advertisements are easily recognizable to the public, specifically to our target audience. The magazine advert also will include a image of the product, a fizzwizzard strawberry lace flavored can, so that the readers of the magazine can see what the product looks like if they want to buy the drink, as well as the logo of the drink, the flavor of the drink, a strawberry to represent the flavor, the brand that is selling the drink and finally the slogan, which is 'Cheers to the good old days'. This is so that the readers can have a catchy slogan that is easily recognizable and noticeable.  
• The conventions that we used to create this magazine advertisement is the type of font that we used for each individual work and sentence in the magazine. For example for the logo we copied and used the font that the client used on the can of the product so that we can show continuity as well as make it easier for the audience to recognize the product when they are shopping for the drink. We then used a a white with red outline bold writing that is eye catching for the slogan so that it is easily recognizable to the audience. 

Video Advertisement: 

• The idea of the video advertisement is to show how the drink can take you back to the 'good old days'. We are going to do this by showing two adults in a boring office break room, talking about the drink as well as have the adults drink the drink, which will then lead them into a flashback of their younger selves at a party like event in the 80s drinking and enjoying the drink. We came up with this idea as the clients wanted us to make the adverts retro themed and the 80s is very retro. 
• The locations that we are going to use are room h113 in JCoSS at it has a conference room layout that can be used as a break room layout. This shows the office like space that we are trying to portray for the beginning part of video advertisement. We are also going to use the JCoSS cafe for one of the flashbacks that we are trying to create, where we are going to show one of the adults younger selfs buying a fizzwizzard. We are then going to use one of the PSRP Rooms as a party location, due to the lights that can be used as the room has many colored lights and disco lights. 
• We are going to have 2 characters, however we are showing the two version of the characters. the first version will be the two characters being adults and in a boring workplace. The second version of the characters will be a younger flashback version of the two characters so that we can show the type of feeling that the product will give you if you drink it. 
• We are going to have costumes for the video advertisement. For example we would like to have business smart clothing for the two adults as they are going to be set in a office workplace area. We then would like to have 80s type of clothing, such as retro jacket, baseball cap, blue jeans, in order to show and represent what the client wants, which is a retro themed video advertisement. We want the costumes to represent how the drink makes you feel. For example at the start when they dont have the drink the clothing is boring, however when they flashback and have the drink the clothing shows the fun and the exciting feeling of the drink. 
• The music that we want for the video advertisement has to be fun and retro. For example songs such as 'Groove is in the heart' by Deee-Lite and 'Jerk It Out' by Ceaser. The music that we are using is going to fit the theme and add onto our on going retro theme. 
• The colors that we are using in this video advertisement are going to be bright colors that will capture the audience members eye as well as encourage them to watch the advert with their full attention. The colors will be bright and extenuated so that it is eye catching and compelling for the audience. 

Visualisation diagrams:


Billboard:

Magazine: 

M2: 
For this campaign promoting Carter Soft Drink's Phizzwizard strawberry lace fizzy drink there should be advertising methods such as, billboards, magazine adverts and a promotional video that is exciting and encouraging to the target audience. Using these forms of advertising, we are aiming to attract the desired target audience that the Carter Soft Drink company wants us to attract for their drink Phizzwizard, this is because there is a gap in the market for retro themed, strawberry laced fizzy drinks, meaning that we have to advertise and promote the new drink using the advertising methods mentioned in order to actually obtain and attract the desired target audience.

Billboard:
When researching into the drink that the client is trying to advertise and promote I need to find the best types of advertising methods that I could use in order to attract a variety of different people into buying the product the client is trying to sell. Billboards are a great method of advertising for a campaign such as the Phizzwizard drink campaign. This is because a billboard can contain lots of different information that would inform the audience about the product, as well as be extremely eye catching and intriguing, which will encourage the audience to view the billboard and buy the product. The first bit of information that will be included onto the billboard that we will be creating is the slogan that is created for the specific drink, so that we can show continuity throughout all of our advertising methods, as the slogan will be used on every promotional material we will create. We will also include a image of the drink itself with bold colors and the appropriate font to go with the product. This type of advertising method is best suited for the target audience set by the client, as the target audience should be in their 30's, and most 30 year olds and above do not tend to use social media sites in order for them to see the advertisements for this campaign, however they are more likely to go outside and see a billboard such as the one we are going to be creating. The billboard would be visible on the side of a bus so when people are going to school or work, they would see the campaign, they would also see it in a train station because this generation would be using trains to get to work if they work in central London. Other places could be in central London as it is a very busy place and lots of people go around there are would see the campaign. This could also be distributed around the motorway or a busy road that cars would see on a daily basis. This image on the billboard will be big and bold and will be eye catching for the Target Audience as we want to get them to consume the product so having something that is eye catching is key to making the product successful. This is when you have to make sure the fonts and colour schemes used are appropriate so that we can attract any many of the public as we can to buy this drink. This is because we want both our primary and secondary target audience to gain the same message, which they many see in any of the products that Carter Soft Drinks has created, therefore if this is to be, then a clear link needs to be shown so that we can attract the audience more efficiently and effectively.

We have to make sure that we create the image that the client wants for the product, in order to be able to use that image as the logo or main picture on the billboard, as well as make sure to choose the correct color scheme that would work with the product and the theme that the client set. The product is strawberry laced flavored, meaning that the color scheme that we should be using is red, this is because strawberry laces are red. Because this color is bright and eye catching it will attract the audience due to its boldness and ability to stand out. We also want to add the Cater Soft Drink logo and the products slogan on the billboard so that people can look at it and instantly recognize the brand and the product. We have to remember that the billboard has to fit the retro theme that the client set, in order to connect with the older target audience. As the product is strawberry laces flavored this would make the older target audience think back to their child how and remember apart of them purchasing strawberry laces, this is when it links to 'retro' and about their past. 

Billboards are also a good method of advertising as they contain less text, meaning that you don't have to stop and read it but instead just see it in passing, this is why you constantly see billboards on motorways. They are also usually placed near traffic lights so when the target audience stops at the light the get drawn into looking about the billboard of different products. This is where the audience are forced to wait and it shows a captive audience waiting to drive off.

Magazine Advert:
When I was researching into the magazine advert for the drink, I recognized that it needs to contain the Carter Soft Drink logo, slogan, social media accounts, the details about the drink and finally the drink itself. These are components of the magazine advertisement are vital when promoting the brand and its product as they will inform the audience about the product. For example the front cover of the magazine has to include all of the appropriate and necessary elements and content in a small amount of text so that the target audience can be encouraged to find the rest of the content inside the magazine, where they can get more information about the product. The content in the magazine is very much similar to the billboard advert, which shows the continuity of the campaign and its adverts, as well as contain more information about the products, such as where they can buy the products, social media websites and accounts as well as links to online websites that will contain more detail about the product. A magazine would normally be targeted for an older target audience. This is because they are more likely to buy a print magazine rather than go onto the internet or social media. Where as the younger target audience would prefer to have the information on the blackboxes, such as tablets or smartphones, because they are more likely to use digital media to find out about new products. This way creating a magazine advertisement is suit able for this campaign, due to the target audience for the product being in the older generation, specifically ages 30 and above.

Within the magazine there is more content and information available to the reader than on a billboard. Billboards are usually placed in areas that are busy, such as near motor ways or traffic light stops where people constantly drive past. Whereas a magazine is more of a luxury that is used for entertainment. It is for people that have time to sit down and read the content and information within the magazine. They usually contain large contents of information that explains or has a large amount of detail about different products. They also usually have links to websites or to social media accounts so that they can subscribe to emails from the company that owns the specific product, they can also gain more information about the product from said websites.

Creating a magazine also allows us to include links to some of the other products that the client has, so that they can purchase different products from the clients company, further creating convergence. However we have to create something that is unique and different in order to attract the target audience that we are aiming for, as well as look different from other companies so that we stand out to the public. We will include the  links to the different social media accounts that the client has at the bottom of the magazine advert so that the consumers of the magazine can go online to find out more information about the product if they want to. We have incorporated a magazine advert as a form of advertisement and promotion for the clients product because it is best suited for the primary target audience.

Promotional Video:
When planning for the components that would be in the promotional video we had to be aware that the story that we created for the promotional videos was clear and understandable to the audience, as well as something that connected to the target audience, so that they felt inclined to watch and then buy the product that we are promoting. The video has to represent what it looked like in the 80s/90s so that we can relate to the audience and make them feel nostalgic, as they are primarily in their 30s and above. This is because we have to make them feel like they are going back into their childhood and teenage years. We are going to be creating a video that will start off in an office workspace that will immediately relate to the target audience as they all probably work in some sort of office workspace, the actors in the first scene will be adults talking about this new drink making a comeback, as well as them reminiscing about how they used to drink it back in the day and the nostalgia that they have from their childhood, due to the drink. This is when the video would flashback to teenage versions of the characters and show the effect that the drink has. This is a fun method to attract and target the primary target audience as well as the secondary target audience, as well as convey the message that the client is trying to show. Using special audio, such as music from the 80s//90s will give the promotional video that 'retro' feel and intrigue the target audience. 

In order for Phizzwizzard to attract the two different target audiences, they need to make sure that they use elements that will make both target audience groups can enjoy the promotional video. In order to do this we need to include some sort of retro element in order to link to the primary target audiences childhood, as well as relate to the secondary target audiences as the retro style has made a comeback and teenagers these days follow the 80s/90s trend. Through the whole video you have to make sure that the colour scheme fits the drink and the Target Audience that you are showing this product to can attract them by having the colors big/bold and bright and eye catching. We need to make sure that the costumes we choose for the actors are suitable for example if they are set in an office environment, we need to make sure that they are wearing suits and dressed appropriate for a working environment.

Social Media:
We have chosen to implement social media aspects into our campaign so that we could communicate with our secondary target audience, as well as use social media platforms to encourage the target audience to buy the product that the client is trying to sell. We created these social media accounts as we felt that it best suited the secondary target audience as they all most likely have a to have accounts, such as Instagram account and Twitter account that they use  on a daily basis, and we are trying hard to appeal to them in order to increase sales, so by using social media to communicate with them they will be more open to watching or looking into adverts that we create. Additionally, using Social Media platforms creates interaction amongst users and could entice new consumers.

D1:
There are many different legal and ethical issues that we have to consider before making the product and creating the promotional materials. To do this, we had to make sure that our campaign and adverts had no false content, nor was it misleading. When planning the campaign we added elements that exaggerated what the drink would do, however the message the client wanted to convey remained clear and understandable to the audience. We also want to send the primary target audience back in time to their childhood and teenage years, as the drink itself is an overall resemblance of their childhood hence the emphasis on the setting, music and theme that we want to follow and use to make the campaign more impactful and successful. In addition to this, in order to ensure that our adverts met the regulatory standards, we will contact the ASA to regulate our potential print advertisement as well as the promotional video to see if it meets the legal and ethical standards that are set, so that it doesn't mislead or come across as false advertisement, nor harm or offend any potential consumers. 

Before creating the billboard and magazine advert, we would have to pay for any rights for the fonts that we are using and make sure that no harmful content or language is to be used. The advert must consist of language that is strictly Phizzwizzard related or Carter Soft Drink's related. When planning out the print products we need to ensure that the campaign products meet the regulatory bodies that the ASA set. For example the language has to be understandable and clear towards the primary target audience. The graphics that we will use for the print products also all have to meet the ASA guidelines, in order for the the print products to be able to be created and advertised without receiving negative comments or backlash from potential consumers, as this can lead to a loss of consumers, which can lead to a loss in sales, as Phizzwizzard would gain an instant negative reputation if the promotional material is false or seen as misleading to the public. 

However, when it comes to creating the promotional video we will need to get talet and location release forms, so that we are able to gain permission to use the footage and images that we gain from the talent, as well as get permission to use certain locations. These forms have to be signed, so that official agreements can be shown so that non of the content can be challenged for the filming or for using an actor without agreed permission. These forms are also signed to show that the agreements are official between the talent/premise owners and the company, as well as make sure that the company isn't breaking any legal requirements. In the planning stage we need to make sure that we meet the ofcom's regulations. For example we must make sure that there isn't any inappropriate behavior or language that is shown in the advertisement so that we don't offend or upset any viewers. so when planning this promotional video, elements such as lighting must be suitable to all the audience and not contain many flashing images or lighting so that it doesn't harm the audience members, and if we do includes this elements then we need to make sure we include a 'Warning Flashing Lights' disclaimer to warn the public in case they have epilepsy or are affected by flashing images. We also need to make sure when creating the promotional video  to gain copy rights and design rights so that the idea is stolen or used without our permission.