Unit 20 and 24

Task 7 : Create the adverts Learning Outcome 3 (U20): Be able to produce the planned media components P4 (U20): Create production materials to be used in the original media product M3 (U20): Create production material that follows the codes and conventions of the chosen genre for the media product.   Here are the final and mock ups are the final three advertisement products that we created, the billboard, the magazine and the promotional video advert.  We have chosen to create this magazine because it sticks to the most appropriate colour scheme to do with the flavor of the drink. The use of imagery, bold fonts and colors to draw the target audience into buying the drink. The use of Carter Soft drinks also gives the company recognition which will allow them to be popular.  The slogan "cheers to the good old days" is conventional and was chosen because it links to the retro theme set by the client...

Task 6: Planning the adverts Learning Outcome 2 (U20) : Be able to plan a cross media advertising campaign to a client brief   P2(U20): Create a plan for a cross media advertising campaign in response to a client brief. P3(U20): Create a pre-production plan for the media components in the planned advertising campaign. M2(U20): Justify the choice of planned components by targeted media sector. D1(U20): Discuss the legal and ethical constraints within the planned campaign.  For this pass task I worked with Lucy Summers, Clark Pollins and Tom Pratt P2: Proposal Concept/Objective: The Concept of this campaign is to promote a new drink called PhizzWizzard. PhizzWizzard is a fizzy drink that will be sold in cans to consumers. The purpose of this campaign is to encourage the Target audience to buying the drink. The retro feel of the campaign should help to attract the consumers to want to buy this drink. Having Billboard...