Job Roles
Task 5: Job Roles
Learning Outcome 2 (U24): Understand the behaviors, skills and attributes necessary within the advertising industry
P4 (U24): Explain the behaviors and attributes required for a specific job role
M2(U24): Explain how personal behaviors and attributes affect career development opportunities with in the media industry.
D2(U24): Explain the importance of etiquette when working on a media production
Marketing Director:
The skills that they are responsible for is firstly, communication this means that they will need to communicate with the rest of the team needed to create the product. They also have to be creative so that they can come up with unique and creative ideas that can attract and be appealing to the target audience. They have to be aware of the marketing trends, so that they know how to best attract their target audience.
Definition:
The marketing director manages the whole marketing process of a business or product. Marketing Directors are responsible for the product or service. They are also responsible for providing direction, guidance and leadership to a marketing department. They help to manage the business, organisation and product.
Behaviors:
Behaviors are the way in which one acts or conducts oneself, especially towards others. Being a Marketing Director, when conducting the behavior towards other employees and clients it is essential that they confident and authoritative as they have to prove guidance and direction to a marketing department. This is so that the individuals in the marketing department can be encouraged to work hard, as well as these behaviors can help to ensure the clients that the work that they are doing is going to be good. Professionalism is also needed so that you can keep consumers, and so that you don't lose out on potential work, meaning that if these opportunities to gain new clients doesn't come across as professional than you can lose them and look unprofessional. For example being on time and respectful to the client can show that we are organized and prepared to work to create what the client expects. A Marketing Director should also be outgoing, gregarious and of spontaneous nature, so that they can be open minded and creative when coming up with marketing strategies that are different from existing ones.
Attributes:
Attributes are the qualities that make up a person. Personal attributes are qualities and characteristics that a person has, for example in a job role such a Marketing Director, they need to have the ability of being open minded and creative so that they can portray the clients vision and complete their work to the best quality so that their client is satisfied with the marketing campaign that they create, as well as different enough so that the consumers are attracted to the campaign enough that they purchase the products that the clients are selling and the marketing campaign is promoting.
If a Marketing Director qualities, skill set that they've inherited are not suitable, then this will mean that time would be consumed ineffectively. This means that the Marketing Director should have the necessary attributes in order to complete their role to the best of their ability. Some of these attributes are, creativity, Technology-savvy and exceptional communication skills etc...
M2(U24): Explain how personal behaviors and attributes affect career development opportunities with in the media industry.
There are two ways that development opportunities can affect a career, specifically in the media industry, personal and professional development.
Personal Development:
This is the first way one can develop within their career. This covers activities that will improve awareness and identity, develop talents and potential, as well as build human capital and facilitate employability. This is essential, as these are the skills that employers will look out for and if the role in question, being a Marketing Director, proves that they will have a bigger competitive advantage of promoting within a company against other employees, or with people applying for the same job. Examples of personal development skills are, leadership training, organisation, communication skills, time management and handling difficult situations and conflict management.
Professional Development:
This involves developing and improving in a role to entirely understand the job that needs completing. This requires enhancing the necessary skills to carry out the specific role, being a Marketing Director, as effectively as possible and its something that will continue throughout your working life. Some of the required skills would be IT skills, numerical skills, commercial awareness, adaptability, creativity and writing skills.
Leadership Skills:
This is a key skill that the Marketing Director has to show as they are in charge of the whole marketing department. They will have to be able to lead the department to make sure that all the task, aims and objectives gets done, as well sticking to the deadline that was set at the start. They also need to make sure that can encourage their department to do the best that they can do by creating a work space that has a high moral and is positive.
Creativity: They need to be creative because this can allow them to think outside the box, and deliver upon business goals in the most innovative and create way possible. This gives the Marketing Director the opportunity to have an advantage over other Marketing Directors, as it can allow them to create marketing strategies that are new and different from already existing ones, which is necessary as the public and most audiences are always looking and attracted to new ideas.
Time Management:
They have to have good time management because if they are not sticking to a strict time scale then the product will not meet the deadline and then this could be a problem to the product and business. If the tasks are taking longer than expect then the time line that they set out at the beginning of the task will effect the deadline and final product release date. This wouldn't look good for the company if the product is out later than identified.
Goal Setting:
Not only do successful Marketing Director know how to set goals, they also are acutely aware of the power of communicating those goals to the people around them. Without exception, strong Marketing Directors have a goal in mind and adjust the plan when it needs to be adjusted to ensure that those goals are met. You won't find a successful Marketing Director without this mindset.
Technology-savvy:
A Marketing Director also needs to be Technology-savvy, as no marketer can get by without understanding how technology supports and powers marketing campaigns. If you are not using technology to its upmost, then it is impossible for any marketing campaign to be successful. Using technology can allow the marketing director to reach different types of audiences with the marketing campaign that they create. This is really important as it can allow the marketing campaign to reach a wide target audience, which is really important to a marketing campaign, as the more people that see it more people are going to be likely to buy the product that the marketing campaign is promoting.
Communication Skills:
An exceptional marketer has communication skills that every other marketer envies. They know that in order to achieve their goals, they need to be able to communicate what they are doing and the successes that they are achieving. They need to set clear goals, communicate them and make others accountable for their roles in achieving the desired outcomes. All successful Marketing Directors need to know how to write an email that gets results, as well as verbally communicate to people across the entire organisation in an empowering way, so that they can encourage their employees to work to their best of their ability so that they can have the best outcome.
Responsible:
A Marketing Director has to be responsible as they are the head of the marketing department. Being responsible gives the marketing director the power over everyone else by showing that they are the leader of the department, as well as it sets an example to your employees to also be responsible for their pieces of work. You have to be responsible in the work that you do, in order to show the clients that you know what you are going and that you can lead a team to create a successful marketing campaign that embodies, encourages consumers and sells the product that the client is trying to sell. The also have to take charge of the tasks to make sure that every task and activity is being completed by a different person within the marketing department.
Perfectionist:
The Marketing Director should also be a perfectionist, so that they can produce the best possible marketing campaign for their clients in order to sell the product the client is trying to sell, as well as gain money for the business. A perfectionist is someone with very high work standards, meaning that they want everything to be perfect and exceed expectations. Perfectionists tend to do their work to a high standard this is why is it important for a Marketing Director to put in maximum effort and time in order to get every task to a high standard.
Passionate:
Without passion you have nothing. If you don't believe in your craft, then it is impossible to ever be successful. By having passion for marketing, you will always be the first person to learn a new marketing technology, technique or way in which to do something better. Education is paramount to marketing success as the marketing game changes every single day and a good marketer knows when to change with it, or stay true to the current game plan. The Marketing Director demonstrating that their passionate and knowledgeable about the job is extremely important. This is due to the fact that if they aren't motivated and passionate then the rest of the employees will pick up on that and it will affect their work efforts as they to won't be motivated.
Resilience:
Resilience will help you to handle stressful situations such as an angry or difficult client. If a Marketing Director is to act resiliently it would result into job opportunities taken more frequently. If the Marketing Director has this ability within their skill set, then they will be able to deal with certain clients that need specific things, meaning that they are therefor able to manage this by taking all the client opportunities so that they are able to increase the chances of development within the industry.
Opportunities that exist:
This Digital Content Marketing Manager role will report directly to the Marketing Director and work closely with a PR/Comms specialist in a team of three marketers. The Marketing Director has recently joined the organisation and is in the process of changing their outdated marketing approach to a new content-lead, inbound marketing approach. To support the change the business is changing their marketing technology stack and bringing in Marketo, Salesforce, on24 (webinars), and an AI predictive analytics tool.
P4 (U24): Explain the behaviors and attributes required for a specific job role
M2(U24): Explain how personal behaviors and attributes affect career development opportunities with in the media industry.
D2(U24): Explain the importance of etiquette when working on a media production
Marketing Director:
The skills that they are responsible for is firstly, communication this means that they will need to communicate with the rest of the team needed to create the product. They also have to be creative so that they can come up with unique and creative ideas that can attract and be appealing to the target audience. They have to be aware of the marketing trends, so that they know how to best attract their target audience.
Definition:
The marketing director manages the whole marketing process of a business or product. Marketing Directors are responsible for the product or service. They are also responsible for providing direction, guidance and leadership to a marketing department. They help to manage the business, organisation and product.
Behaviors:
Behaviors are the way in which one acts or conducts oneself, especially towards others. Being a Marketing Director, when conducting the behavior towards other employees and clients it is essential that they confident and authoritative as they have to prove guidance and direction to a marketing department. This is so that the individuals in the marketing department can be encouraged to work hard, as well as these behaviors can help to ensure the clients that the work that they are doing is going to be good. Professionalism is also needed so that you can keep consumers, and so that you don't lose out on potential work, meaning that if these opportunities to gain new clients doesn't come across as professional than you can lose them and look unprofessional. For example being on time and respectful to the client can show that we are organized and prepared to work to create what the client expects. A Marketing Director should also be outgoing, gregarious and of spontaneous nature, so that they can be open minded and creative when coming up with marketing strategies that are different from existing ones.
Attributes:
Attributes are the qualities that make up a person. Personal attributes are qualities and characteristics that a person has, for example in a job role such a Marketing Director, they need to have the ability of being open minded and creative so that they can portray the clients vision and complete their work to the best quality so that their client is satisfied with the marketing campaign that they create, as well as different enough so that the consumers are attracted to the campaign enough that they purchase the products that the clients are selling and the marketing campaign is promoting.
If a Marketing Director qualities, skill set that they've inherited are not suitable, then this will mean that time would be consumed ineffectively. This means that the Marketing Director should have the necessary attributes in order to complete their role to the best of their ability. Some of these attributes are, creativity, Technology-savvy and exceptional communication skills etc...
M2(U24): Explain how personal behaviors and attributes affect career development opportunities with in the media industry.
Personal Development:
This is the first way one can develop within their career. This covers activities that will improve awareness and identity, develop talents and potential, as well as build human capital and facilitate employability. This is essential, as these are the skills that employers will look out for and if the role in question, being a Marketing Director, proves that they will have a bigger competitive advantage of promoting within a company against other employees, or with people applying for the same job. Examples of personal development skills are, leadership training, organisation, communication skills, time management and handling difficult situations and conflict management.
Professional Development:
This involves developing and improving in a role to entirely understand the job that needs completing. This requires enhancing the necessary skills to carry out the specific role, being a Marketing Director, as effectively as possible and its something that will continue throughout your working life. Some of the required skills would be IT skills, numerical skills, commercial awareness, adaptability, creativity and writing skills.
Leadership Skills:
This is a key skill that the Marketing Director has to show as they are in charge of the whole marketing department. They will have to be able to lead the department to make sure that all the task, aims and objectives gets done, as well sticking to the deadline that was set at the start. They also need to make sure that can encourage their department to do the best that they can do by creating a work space that has a high moral and is positive.
Creativity: They need to be creative because this can allow them to think outside the box, and deliver upon business goals in the most innovative and create way possible. This gives the Marketing Director the opportunity to have an advantage over other Marketing Directors, as it can allow them to create marketing strategies that are new and different from already existing ones, which is necessary as the public and most audiences are always looking and attracted to new ideas.
Time Management:
They have to have good time management because if they are not sticking to a strict time scale then the product will not meet the deadline and then this could be a problem to the product and business. If the tasks are taking longer than expect then the time line that they set out at the beginning of the task will effect the deadline and final product release date. This wouldn't look good for the company if the product is out later than identified.
Goal Setting:
Not only do successful Marketing Director know how to set goals, they also are acutely aware of the power of communicating those goals to the people around them. Without exception, strong Marketing Directors have a goal in mind and adjust the plan when it needs to be adjusted to ensure that those goals are met. You won't find a successful Marketing Director without this mindset.
Technology-savvy:
A Marketing Director also needs to be Technology-savvy, as no marketer can get by without understanding how technology supports and powers marketing campaigns. If you are not using technology to its upmost, then it is impossible for any marketing campaign to be successful. Using technology can allow the marketing director to reach different types of audiences with the marketing campaign that they create. This is really important as it can allow the marketing campaign to reach a wide target audience, which is really important to a marketing campaign, as the more people that see it more people are going to be likely to buy the product that the marketing campaign is promoting.
Communication Skills:
An exceptional marketer has communication skills that every other marketer envies. They know that in order to achieve their goals, they need to be able to communicate what they are doing and the successes that they are achieving. They need to set clear goals, communicate them and make others accountable for their roles in achieving the desired outcomes. All successful Marketing Directors need to know how to write an email that gets results, as well as verbally communicate to people across the entire organisation in an empowering way, so that they can encourage their employees to work to their best of their ability so that they can have the best outcome.
Responsible:
A Marketing Director has to be responsible as they are the head of the marketing department. Being responsible gives the marketing director the power over everyone else by showing that they are the leader of the department, as well as it sets an example to your employees to also be responsible for their pieces of work. You have to be responsible in the work that you do, in order to show the clients that you know what you are going and that you can lead a team to create a successful marketing campaign that embodies, encourages consumers and sells the product that the client is trying to sell. The also have to take charge of the tasks to make sure that every task and activity is being completed by a different person within the marketing department.
Perfectionist:
The Marketing Director should also be a perfectionist, so that they can produce the best possible marketing campaign for their clients in order to sell the product the client is trying to sell, as well as gain money for the business. A perfectionist is someone with very high work standards, meaning that they want everything to be perfect and exceed expectations. Perfectionists tend to do their work to a high standard this is why is it important for a Marketing Director to put in maximum effort and time in order to get every task to a high standard.
Passionate:
Without passion you have nothing. If you don't believe in your craft, then it is impossible to ever be successful. By having passion for marketing, you will always be the first person to learn a new marketing technology, technique or way in which to do something better. Education is paramount to marketing success as the marketing game changes every single day and a good marketer knows when to change with it, or stay true to the current game plan. The Marketing Director demonstrating that their passionate and knowledgeable about the job is extremely important. This is due to the fact that if they aren't motivated and passionate then the rest of the employees will pick up on that and it will affect their work efforts as they to won't be motivated.
Resilience:
Resilience will help you to handle stressful situations such as an angry or difficult client. If a Marketing Director is to act resiliently it would result into job opportunities taken more frequently. If the Marketing Director has this ability within their skill set, then they will be able to deal with certain clients that need specific things, meaning that they are therefor able to manage this by taking all the client opportunities so that they are able to increase the chances of development within the industry.
Opportunities that exist:
Marketing Specialist Manager
A Marketing Specialist Manager will work with other departments, such as brand management, to find the right demographic(s) for the products or services. Market specialists formulate different strategies that can help an organisation market quality products and services. They are responsible for finding the right audiences to market the products and services to. They need to be analytical as they must be able to review and analyse data to develop new, effective marketing strategies.
Business Development Director
A Business Development Director job is to assist their companies acquire new customers and sell additional products or services to already existing ones, this means that the role is a highly important one for any business with the ambition to expand or the necessity in order to diversify its clientele. They need to be able to get on with people on all levels as well as influence them positively. They also need to have strong IT skills, strong problem solving and creative skills.
Marketing director rewards
-Salary up to £100,00
-Management bonus
-25 days holiday + bank holiday
-Performance based incentives
- Competitive staff discount
-Paid travel
-Great training and development opportunities
Market Director - Requirements
-A high performing Marketing Director from a branded hospitality background
-A real self-starter with tonnes of enthusiasm and a sense of individuality
-A supportive leader who has passion for coaching and developing their team
-A true foodie who strives to keep abreast of changing trends within the industry
-A dynamic and capable marketer with experience of a range of different marketing tools
-Strategic and able to support the sustainable growth and evolution of the business and its different brands
-Ability to manage a number of third party relationships and senior level stakeholders
Market Director - Responsibilities
-Developing and delivery of marketing strategy for an exciting hospitality group with a number of different concepts
-Leadership and up skilling of wider marketing team
-Working closely with senior teams and stakeholders
-Reporting and analytics
-Monitoring and reporting on competitor activity and evolving consumer trends
-Identifying, creating and seizing opportunities to drive the revenue of the business through effective marketing of the brand and product.
These job roles above will seek the opportunity for the Marketing Director looking to be recruited. These 2 potential job opportunities will help with the development of this future employee's career. These job roles both require the same types of skills and abilities.
The core KPI's and objectives this role will have are:
• Improve the website visibility through SEO and content improvements
• Improve the website functionality, 'stickiness' and conversion rate
• Develop marketing automation programmes for each business, vertical and target market to drive inbound leads for the sales teams
The successful candidate will have extensive experience of working with CMS (content updates, SEO audit and improvement, UX), building inbound marketing automation programmes (ideally using Marketo and Salesforce), and developing content (writing, curating and commissioning where needed) to support all aspects of the customer journey.
Responsibilities of the role include:
• Learning about the business, sectors they operate in, and who their customers are
• Working closely with the team (Marketing Director and PR/Comms Manager) to achieve business goals
• Developing relationships internally with the sizable sales function - understand their needs and influence them where necessary
• Utilizing the new marketing technology stack (Marketo/Salesforce) to build marketing programmes and campaign activity
• Improving the business' digital presence - owning the website platform - content, SEO, PPC (via agencies), UX audit and analytics reporting
• Creating, curating and commissioning a suite of long form and short form content to utilize in a new content-lead inbound marketing approach
• Use Marketo and Salesforce to set up marketing automation programmes for brand awareness, demand generation, customer acquisition and retention initiatives
• Supporting additional tasks where necessary and as the team grows
• Managing external agencies to support with any technical skills where necessary - SEO, PPC, web development
To be considered for this role you must have:
• Degree educated or equivalent
• Extensive digital marketing experience - SEO, PPC, Google Analytics, email marketing automation, social media
• Marketo and Salesforce or equivalent technology and automation tools
• 5+ years B2B demand generation marketing
• Worked closely with sales teams
• Experience of developing and delivering successful B2B integrated marketing campaigns
• Recruitment/Professional Services experience
D2 (U24): Explain the importance of etiquette when working on a media product.
Etiquette is the customary code of polite behaviour in society or among members of a particular profession or group. Etiquette is effectively a protocol that ensures good manners and respect.
When working on a media product it is essential that etiquette is of a high standard and that the employees are working in a professional and organized manner so that they can show a level of professionalism to their clients that is respectable. This would mean that the employees need to be respectful within the environment that they are working in, as well as being humble and polite to their peers and colleges in order to create a healthy and positive work environment and have good etiquette. However if the employees are not working professionally or to a high standard then the clients will not see the company as a professional or respectable company, meaning that they may potentially pay less meaning that the company could lose all their profits. All of the products that are created should be to the highest of standards so that the company can be seen as professional. However if the product that is created doesn't meet the standard of consumer demand then the company will most decrease in sales or box office numbers that is needed in order to pay back the budget that was spent.
When a company wants to advertise a product, there are many roles that need to be delegated between the companies and employees. This means that the employee that has the most etiquette would most likely attend the meetings with the clients and speak on behalf of the company that they are working with. This is because they will be able to show the most amount professionalism to the client, which will then earn the advertising company respect as well as show that they are well mannered, professional and organized. An advertising company needs to be able to delegate tasks between all of the employees that they control and have. These employees need to have a high element of etiquette when working on the specific project so that the work is completed to the best quality and to the standard that is needed of them by the client.
A Marketing Director must make sure that they take on their own work with an etiquette that will allow them to complete the task handed to them by the client to the standard and quality that is expected by the client. They must ensure that they provide direction, guidance and leadership to a marketing department, in order to ensure that the work they are creating is at the quality that the client is asking for. The Marketing Director would know if their work has been completed to the etiquette and standard that has been set by the client, in order to ensure that the client is content with the marketing strategies that have been created. If the Marketing Director can perform effectively by making sure that the tasks created are delegated to the best suited employees in the marketing department. The Marketing director also has to ensure that the employees have or obtain the etiquette needed to complete the task that they have been set successfully. For example a Marketing Specialist Manager is a high level job that needs to have the best skilled and suited employee to take charge of that role, this is because they formulate different strategies that can help an organisation market quality products and services. They are responsible for finding the right audiences to market the products and services to. They need to be analytical as they must be able to review and analyse data to develop new, effective marketing strategies. This is a very important job role in the marketing department, which means that they need to have the best high level etiquette in order to complete the task to the best quality as well as to impress the client.
The Marketing Director would know if their work had been completed to the etiquette that is required if the client has content with the ideas created and is not sending back feedback of needs back and fourth. If the Marketing Director can perform effectively by making sure that the all the tasks are delegated to the best suited employees, who contain the appropriate amount of etiquette needed to complete the job successfully. For example an marketing assistant is a low level job in the hierarchy of marketing company, and the assistant much have the potential capabilities to complete a task on the off chance they may be handed an extra chance to reduce high role work loads, for example helping the Marketing director to complete some of their tasks.
When a company wants to advertise a product, there are many roles that need to be delegated between the companies and employees. This means that the employee that has the most etiquette would most likely attend the meetings with the clients and speak on behalf of the company that they are working with. This is because they will be able to show the most amount professionalism to the client, which will then earn the advertising company respect as well as show that they are well mannered, professional and organized. An advertising company needs to be able to delegate tasks between all of the employees that they control and have. These employees need to have a high element of etiquette when working on the specific project so that the work is completed to the best quality and to the standard that is needed of them by the client.
A Marketing Director must make sure that they take on their own work with an etiquette that will allow them to complete the task handed to them by the client to the standard and quality that is expected by the client. They must ensure that they provide direction, guidance and leadership to a marketing department, in order to ensure that the work they are creating is at the quality that the client is asking for. The Marketing Director would know if their work has been completed to the etiquette and standard that has been set by the client, in order to ensure that the client is content with the marketing strategies that have been created. If the Marketing Director can perform effectively by making sure that the tasks created are delegated to the best suited employees in the marketing department. The Marketing director also has to ensure that the employees have or obtain the etiquette needed to complete the task that they have been set successfully. For example a Marketing Specialist Manager is a high level job that needs to have the best skilled and suited employee to take charge of that role, this is because they formulate different strategies that can help an organisation market quality products and services. They are responsible for finding the right audiences to market the products and services to. They need to be analytical as they must be able to review and analyse data to develop new, effective marketing strategies. This is a very important job role in the marketing department, which means that they need to have the best high level etiquette in order to complete the task to the best quality as well as to impress the client.
The Marketing Director would know if their work had been completed to the etiquette that is required if the client has content with the ideas created and is not sending back feedback of needs back and fourth. If the Marketing Director can perform effectively by making sure that the all the tasks are delegated to the best suited employees, who contain the appropriate amount of etiquette needed to complete the job successfully. For example an marketing assistant is a low level job in the hierarchy of marketing company, and the assistant much have the potential capabilities to complete a task on the off chance they may be handed an extra chance to reduce high role work loads, for example helping the Marketing director to complete some of their tasks.
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